Online dating future trends in technology
As age is such a key part of understanding how the changing demographics of the UK will have an impact on our love lives and dating, the report is divided into three categories.While grouping a diverse range of people into ‘generations’ is never going to result in absolute, clear boundaries, each 2050 cohort highlighted here will broadly speaking face their own singular challenges, display different attitudes and hold diverging priorities.The projection in the chart above takes into account factors such as expected increases in property prices.Barclays (2017) expects to see house prices rise across all UK areas between now and 2021.Projections indicate that by 2050, the median age of an online dater will reach 47, up from 38 in the present day.Overall, the increasing reliance on finding love online will mean that come 2050, 82% of people are projected to find a partner online, whether through VR, AR, more traditional online platforms or some combination of all of these and future tech.As seen in the period between 1979-2012, during which high-skilled workers gained over 80% of the jobs lost by semi-skilled workers (Salvatori, 2015), even more 18-35 year-olds will be in higher education.To meet the demands of an increasingly automated workforce requiring skilled labour, as well as pursuing learning for its own sake, higher education participation rates should stay steady, reaching 75% by 2050.
Notably, increased life expectancy, the fusion of cultures, the rate of cohabitation and emerging technologies will provide compelling new opportunities for innovation.
The way that people meet, communicate with one another and form connections is ever changing. In the years since eharmony launched in the UK in 2008, the country has undergone widespread transformation, having weathered the worst of the financial crash, seen major political changes and witnessed generational pressures, as both older and younger minds increasingly challenge the somewhat turbulent status quo.
In previous reports we have compiled with Imperial College looking at the Future of Dating, we’ve looked at everything from full-sensory virtual dating, behaviour based matching, to wearable technology and the smart home.
The primary literature includes interviews, press releases, and newspaper articles from relevant bodies in the UK, while the secondary data is based on peer-reviewed journals and industry reports from reputable sources.
The report focuses on three factors affecting the structure of dating and relationships: demographic projections (including life expectancy, population, ethnography, health), social projections (including marriage rates, alternative relationships, religious/cultural shifts) and technological shifts (rate of technological change, effects on labour market, emerging technologies).