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Have you ever wondered how some of these online guys come up with their screen names?I'm always baffled by the funny spellings and the creative phrases they use, especially while I'm starring at my monitor trying to come up with a eight letter word that will live with me the entire time I'm on the site.Whether it's Grindr or OKCupid, each guy is asked to market themselves with an online profile.If you've ever been on a gay online dating site, you know that there are hundreds, if not thousands, of guys all looking to connect. And the most successful guys are those that know their market and the product they're presenting—themselves.Even if you can visualize your ideal mate in your head, it's a good idea to draw him on paper.

Often times I use a favorite song title or a word from my favorite movie- something that will spark interest or prompt other hopeless romantics to look at my profile.Imagine if your favorite cereal came in a white box with no graphics or explanation of what was inside.No matter how good or bad it tasted, you probably wouldn't buy it. No matter what the reputation of the site, profiles serve as a first impression and allow other men to build a story about who you are as a person (am I'm not just talking about the physical).I did one simple thing to make me stand out from the crowd.Instead of presenting a laundry list of who I was and what I wanted, I created a story about what my partner’s life would be like with me in it.

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Marketing yourself online isn't just about you, but who you want to attract.

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